Chatty Apps plus SOA: reaching the holy grail of business applications

All enterprise and business applications face the challenge of “last mile personalization”.  These applications are designed on the “80% Rule” which means that they do 80% of what the typical customer wants and leave the remaining 20% to customization, or have the customer do without it.  Trying to deliver software that does 100% of what every customer wants is impractical, not only from a software development and maintenance cost perspective but also because customer requirements constantly change. Achieving 100% of a moving target is impractical. It is the pot of gold at the end the rainbow which no one has been able to reach. Read more